Does Marketing Really Matter?

Does Marketing Really Matter?

Do marketing efforts really make that much of a difference or does the age old mantra “If you build it, they will come” apply for your small businesses as well? After all, if you create an amazing product or service that is clearly head and shoulders above the rest, you should have no problem converting…

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Why We Like WordPress

Why We Like WordPress

WordPress has been around since the dawn of time. Well ok, maybe just since the Green Pond began its time. But it’s a fantastic platform for building websites, and that’s why we chose to use it exclusively. We admit – we’re passionate about using WordPress. Many know what it is and have used it, yet…

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14 Tips for Your Wedding Vendor Website

14 Tips for Your Wedding Vendor Website

I (Lori) recently had the honor of speaking about social media for wedding professionals to the Memphis chapter of the National Association of Catering Executives (NACE). I was overflowing with information I wanted to share, but was of course limited in the amount of time I had. So I put together this post with 14…

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5 Simple Steps to Optimize Your Blog Design

There are some beautiful blogs out there, that’s for sure. But unfortunately there are also some real lemons. It’s our passion to see the drab and dreary transform into something amazing. After all, you can publish brilliant content, but if people can’t find it amidst your rainbow-colored, Papyrus-sporting background filled with obnoxious flash ads, no…

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Web Design is a Whole Different Animal

Web Design is a Whole Different Animal

Ask anyone on the street what a graphic designer does and you’ll get a plethora of answers. Anything from “they draw stuff on the computer” to “they put together photos and copy for magazines” to “they design websites online.” The role of a graphic designer can fall into any of these categories, each requiring a…

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First Impressions are Huge

First Impressions are Huge

We’ve all heard the saying before, “You can’t judge a book by its cover.” Well, maybe you shouldn’t, but it doesn’t mean that you can’t. And it certainly doesn’t mean that it doesn’t still happen every day–with books and with websites.

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A New Economy of Bartering

A New Economy of Bartering

Ah, bartering. My first introduction to the term was a lesson on Native American tribal currency in the third grade. We each brought some piece of useless plastic, like a pencil eraser shaped like a rainbow that would never get used, to trade for someone else’s keychain from their last summer vacation in Destin. Nevermind…

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